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CRM – Customer Relationship Management

Many successful businesses rely on a CRM software to attribute to their growth.

CRM or Customer Relationship Management software is at the heart of any business. Using the data that CRM software provides your business, you are able to create a 360 degree overview of your prospects and customers to communicate personalised marketing messages that deliver a high ROI. A CRM system helps manage customer data, supports sales management, delivers actionable insights, integrates with social media and facilitates team communication. Cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.

A CRM system can provide some of the following benefits:

  • Track every customer interaction, and manage customer accounts.
  • Improve customer relationships and define Customer Lifetime Value (CLV).
  • Improve sales, marketing, customer service, supply-chain and HR teams with a centralised system.
  • Increased productivity and sales forecasting.
  • Reliable reporting

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