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CRM transformed how companies do business. But CRM is only part of the picture.
Today’s relentless pace of market change has exposed weaknesses in static business models, driving many organizations to blend revenue streams from products, subscriptions, and a wide variety of services. CRM is still essential, but today’s businesses also need a way to seamlessly unify sellers with other key business functions, including professional services teams and traditionally back-office roles, such as accounting and finance.
Market-leading businesses will be those that can swiftly identify new opportunities and preempt changing expectations, and doing so requires systems that put customers at the center. Seeing your customers in full color means being empowered with complete visibility and actionable insights at every step of the customer lifecycle, ultimately driving business growth.
FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP. We accelerate business value with comprehensive best practices and the most intelligent analytics—all on the leading business cloud platform from Salesforce. Founded in 2009 and headquartered in San Francisco, FinancialForce is backed by Advent International, Salesforce Ventures, and Technology Crossover Ventures.